Best Betting Offers – A List of UK's Top Bookmakers Deals

Updated: 02 Jul 2025

Betting offers are one of the most lucrative methods of making good profits from online bookies. Taking advantage of the best betting offers they have in place can significantly enhance your earnings. At first sight, these bonuses can seem to be too good to be true but it is highly advisable that you keep a close eye on the terms and conditions associated with the betting site offers.

When you consider that profits from betting deals in the UK are completely tax-free, it’s no surprise that so many punters are actively searching for the best betting promotions. Not only can you potentially earn profits from these deals, but you won't have to pay taxes on your winnings. It's a tempting opportunity that many are taking advantage of.

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How to Approach the Betting Deals

There are many different types of betting promotions, so it is important that you take the time to understand what is on offer in order to generate as much profit as you can. It should also be said that some of the betting account deals are not all that they seem to be and should be avoided at all costs.

Not to worry, we’ll guide you through everything you need to know about the best online betting offers for new UK customers, so you can get started with confidence. With that in mind, let’s explore the best betting sites offers available, so you’ll know exactly what you’re signing up for.

#AD 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply.

18+. Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C’s apply.

#AD *New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

#Ad • 18+ • Play Safe • From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply • www.begambleaware.org

Betting Sign-Up Offers for a Warm Welcome

It’s no secret that the online gambling industry is big business, and with so many online betting offers available, it’s also incredibly competitive. The best betting sign up offers come in all shapes and sizes, but the vast majority of them have one thing in common, and that is, that is possible to benefit from them, whether that is to enhance the size of the bet that you make or to combine with a betting exchange in order to succeed.

The main thing to keep in mind is that bookmakers offers can change often, so if one stands out as especially generous, don’t count on it sticking around for long. Many sportsbooks have a quota as to how many and what betting offers they are prepared to give away, so don’t be surprised if you go back later and it is no longer on offer.

The Bonus Terms and Conditions

Something else to bear in mind is the terms and conditions which always go hand in hand with the online bookies' offers. The best bookmaker offers which we cover all have reasonable terms and conditions attached to them, but some of the more obscure sportsbooks have rules attached to their bonuses which means that you will be stepping into a minefield.

To be fair, the terms and conditions of the betting promotions that we recommend on this website are all very clear and easy to follow, but it makes sense to make sure that you know what you are getting involved with before you make a deposit. We should also point out that because we only ever review the top websites and best betting offers, there are never any negative surprises, which can sometimes be the case with bookies who don’t have a first-class reputation.

Here is an example of some of the most common terms and conditions relation to betting offers.

• Minimum Odds – When placing a qualifying bet to take advantage of a bonus, there is often a minimum odds requirement. For example, the minimum odds of the qualifying bet is 2.0 (evens). A bet placed below these odds will not qualify for the bonus.
• Wagering Requirements – This is where a free bet must be wagered a set number of times before a withdrawal can be made. For example, if a free bet of £10 has a wagering requirement of 5x, bets to the value of £50 must be wagered before a withdrawal can be made.
• Acceptable Payment Methods – It is not unusual for deposits made by Skrill, NETELLER or pre-paid cards to not qualify for a welcome bonus offer. This term does not mean that future deposits cannot be made by these methods, only deposits that are made to claim the sign up bonus.
• Stake Not Returned – When a free bet is added to a customer's account, it is usually the case that this bet is Stake Not Returned (SNR). This means that should the free bet win, the free bet stake is not included in any returns.
• Specific Sports – A bonus offer may apply to a particular sport. For example, it may be a bet of £10, get a £10 bonus offer on a specific Premier League football match. If the qualifying bet is not placed on this specific match, the free bet won’t be awarded.

Quality Over Quantity

Before we move on, there is something else to remember about bookmaker sign up offers, and that is that you should always look at the quality of the sportsbook as opposed to being blinded by how attractive the welcome bonus is.

As already mentioned, the best betting offers which we cover are all of the highest quality, but some punters may wish to respond to an advertisement online and be blown away by how attractive an online betting welcome bonus looks at first sight.

They will have no hesitation in signing up and depositing their cash without even bothering to read the terms and conditions associated with the online betting welcome bonus, and this is where their troubles will begin.

Matched Deposit Offers – What to Keep in Mind

An example of how things can go wrong with some of the more unscrupulous bookie sign up offers is that a matched deposit will be offered of 100% of up to say £500. Most people would agree that at first sight, this looks to be one of the best betting offers out there but hold on for one minute because things are about to get a little tricky.

The eager punter deposits £500 to qualify for the full bonus and a smile appears on his face when the bonus is credited immediately. The smile does disappear slightly when he realises that his deposit and the bonus are placed in a bonus account within his sportsbook account and that he is unable even to withdraw any of his deposit until he meets the wagering requirement which is attached to the bonus and the deposit.

His smile then disappears completely when he realises that the wagering requirement for the deposit and the bonus is an enormous 20x and to save you from getting your calculator out, that equates to £20k of wagering! Whilst wagering requirements that are this high are few and far between, a quick read of the terms and conditions will alert you to the fact that some betting sites offers should be given a wide berth.

Don’t worry, the betting account offers we highlight here are nothing like that, but it’s important to stay cautious if you’re searching for bookies offers on your own.

What Is a Matched Betting Calculator?

A Matched Betting Calculator is a powerful tool that enables punters to turn bookie promotions into guaranteed profits. By calculating the optimal stakes for both your back bet (with the bookmaker) and your lay bet (on a betting exchange), the calculator ensures you cover all outcomes and lock in a profit regardless of the result.

How Does the Matched Betting Calculator Work?

Enter the type of free bet, SR (stake returned) or SNR (stake not returned) or Normal if it is a qualifying bet. It is then just a matter of entering the Stake, the Back odds, the Lay odds and the commission payable on the betting exchange.

Click on the orange "Calculate" button, and the results will show how much profit you will be guaranteed to make.

Why the Matched Betting Calculator Is an Invaluable Tool for Punters?

The Matched Betting Calculator takes just seconds to deliver the exact figures you need to guarantee a profit from your bets.

Whether you're using a free bet or placing a qualifying bet, it removes the guesswork and ensures you're always making the most of every offer, so for anyone looking to make consistent, risk-free profits from bookie promotions, this tool is essential.

Understanding Free Bets and How They Work

You will have no doubt seen various free bets on offer at many of the top bookies and are wondering if there is a catch. After all, if something seems too good to be true, it usually is! The good news is that free bets offers are very real and offer superb opportunities to make a nice profit.

Bookmakers offer free bets for two reasons:

• To tempt potential new customers to open a bookie account.
• As an incentive to existing customers to continue to place bets with them.

The online betting industry is extremely competitive and the bookies know that if bonuses are not available, their customers will simply take their business elsewhere. Free bets come in many different forms, examples being ‘bet and gets’, i.e., bet £10 and get a £10 free bet. Risk-free bets where your stake will be returned if your selection loses and enhanced odds where higher odds are available on a specified sporting event.

Bonus offers are constantly evolving as bookies attempt to come up with different angles in which to tempt punters to place bets. In order to claim free bets, it is important to take a quick look at the terms and conditions relating to the offer, you may be required to “opt in” to receive the bonus. There will usually be minimum odds, requirements and there may also be a wagering requirement.

As an example, minimum odds of 2.0 and any free bet will be stake, not returned (SNR), meaning that if your free bet is successful, the free bet will not be included in the returns. Free bets and bonuses are obviously fantastic news for punters, but they are most definitely not too good to be true.

The Different Types of Bookies Offers

In the fast-moving world of betting offers, bookies are always introducing new incentives to tempt you to open an account with them, and keep you coming back for more. Some of these betting offers are more complicated than others, but they all have the potential to be lucrative if you know what you are doing.

With that in mind, let’s take a look at the different types of betting sign up offers to give some idea of the exciting opportunities that are waiting for you.

Risk-Free Sign Up Offers

These types of betting promotions are extremely popular because they can basically be described as ‘what it says on the tin!’ A typical example of one of these welcome offers would be that your first bet of up to a certain amount will be risk-free so that you can place a bet and if it loses, the stake which has been lost will be credited back to your account.

You will usually find that the terms and conditions which are associated with betting offers such as these require the bet to be made at minimum odds, but there is no getting away from the fact that online betting offers like this can prove to be extremely lucrative. An important factor to bear in mind is if the online betting offers come in the form of cash or a free bet.

By far and away the best scenario would be if the losing stake is refunded in cash because it can then be withdrawn straight away if required, but there is still plenty of value in the betting offers where the stake is refunded as a free bet or as an amount which has a wager requirement attached to it. As with everything connected to betting welcome offers, make sure that you know everything before you get involved. Don’t leave anything to chance.

Is the Stake Returned Or Not?

Before we get into the different types of welcome offers, it is worth mentioning that the bonuses themselves are sometimes in the form of stake returned (SR) or stake not returned (SNR). This can confuse some punters at first, but it’s actually quite simple once you know how it works.

A stake returned bonus is simply a bonus that is returned of money that you will receive if the bet that the bonus is placed on goes on to win.

As you can see, it is all very straightforward, and it is best to know what kind of bonus you are using before you place your bet so you can plan your stakes accordingly.

What Are Acca Promotions and How Do They Work?

Accumulator bets, or "Accas" as they are often referred to, have always been hugely popular with UK punters, and it is not difficult to understand why.

A winning £5 Аcca on 5 selections with odds of 3.0, 4.0. 2.0, 4.0 and 6.0 would give a mouth-watering return of £2880. But as the odds suggest, the chances of landing a winning Acca at those odds are pretty rare.

So many punters have a hard luck story where they were denied a life changing win when a last-minute goal ruined their 8 leg Acca so this is where "Acca insurance" and "Acca boosts" can either soften the blow of one leg letting you down or give you a winnings boost if you are successful.

Acca insurance protects your stake if your Accumulator narrowly misses out. If one leg of your Аcca loses, your stake is typically refunded as a free bet, so this promotion gives punters a valuable safety net without affecting potential returns if the bet wins.

Acca boosts increase your winnings if your Acca comes in. The more selections you include, the bigger the bonus, starting at around 5% for five legs and sometimes reaching 50% or more for larger Accas. The bonus is added on top of your regular payout and is either credited as cash or a free bet, depending on the bookmaker. The following bookie offers excellent Acca-related promotions, but as always, check the terms and conditions, as these deals are prone to change.

Bet X, Get X Sign Up Betting Offers

Back in the day, most betting sign up offers consisted of “bet x, get x” and whilst they are still extremely popular, different variations are starting to become more common. If you are not familiar with this kind of betting offers, they basically consist of the punter opening an account and the bonus he receives with be a percentage of the deposit which has been made.

The 100% matched bonuses are a favourite of many, but there are many variations of this, such as 50%, 200%, and in some cases as little as 10% or 20% but as the latter are usually based on larger deposits, they can still prove to be extremely lucrative. We have already spoken about terms and conditions associated with the online betting offers, and you will usually find that the wager requirements of a bonus can vary with each offer.

The most common wagering requirements with online betting offers ask you to play through the bonus a set number of times, but watch out for those that also include both the deposit and bonus.

It is no problem if both need to be wagered, as long as it is not for a ridiculous amount, but it is always best to be aware of what is going on before you decide to open an account and take advantage of a particular online betting welcome bonus.

Are Rollover Offers Worth It?

When you start investigating the best betting site offers, you will come across what are often referred to as rollover bonuses. Some rollover bonuses might seem a bit daunting at the beginning, but they can turn out to be highly rewarding, as you’re about to find out.

It would be fair to say that rollover bonuses like this can sometimes be time-consuming but as already mentioned, they can prove to be extremely lucrative, and it is of little wonder why these welcome offers are so popular.

Make the Most of "Jump Through Hoops" Bookmaker Offers

It is not unusual for bookies to have offers in place where punters have to place a number of bets before a bonus is added to their account, as opposed to a simple "bet and get" offer, such as "Place a £10 bet to get a £10 bonus".

For example, you might need to place five £30 bets on selections that meet minimum odds requirements, and once they’re all placed, you’ll receive a free bet, usually with the stake returned.

The feeling behind these kinds of betting promotions is that the punter will get used to placing bets with the sportsbook and fall into that old trap of sticking with that sportsbook to place the vast majority of future bets.

Whether this train of thought actually works within this highly competitive industry is anyone’s guess, but these kinds of the bonuses are extremely popular, and when you look at the nuts and bolts of what is involved, it is not difficult to see why.

Enhanced Odds to Tempt You In!

The last type of welcome bonus that we will talk about is the enhanced odds offer and again, these go down very well with punters who are looking for the edge. They are incredibly straightforward and easy to understand, and an example would be very high odds on a selection in a popular football match.

As you can probably imagine, betting site offers like these are extremely popular, but there is usually a catch. For promotions like this, there will be a limit to how much can be placed on the bet and it would be no surprise to see it capped at £1.

In some cases, you will see the sportsbook also offer a free £5 bet if the selection on the enhanced odds is incorrect which goes to show how much of a gimmick it is but nonetheless, these betting offers are very popular and can often prove to be extremely rewarding.

Maximising Your Winnings with Best Odds Guaranteed

Best Odds Guaranteed (BOG) is a valuable offer from bookies that ensures you get the best possible payout on your horse racing bets. If you take an early price and the Starting Price (SP) ends up higher, BOG means you will be paid at the higher odds, so it protects punters from losing out if odds drift before a race begins.

As an example, if you place a £10 bet on a horse at the BOG price of 5/1 (6.0), it drifts out to 8/1 (9.0) and goes on to win the race, you will be paid out at 8/1.

On the other hand, if the odds on your selection shorten, and it wins the race at odds of 2/1 (3.0), you will still be paid out at the original odds of 5.1 (6,0), hence the name of the promotion, best odds guaranteed.

Best Odds Guaranteed Bookmakers

Ongoing Promotions - The Hidden Value for Existing Customers

It’s easy to assume that bookmaker offers begin and end with welcome bonuses. After all, new customer offers tend to dominate the headlines. But unlike industries such as banking, where the best deals are reserved for new sign-ups, the betting world continues to reward loyal customers well after they’ve opened an account.

Most bookmakers understand that punters can easily take their business elsewhere, so to keep existing customers engaged, they roll out a steady stream of ongoing and reload offers. These are updated regularly as bookies try to outdo each other with new ways to add value and to tempt punters to carry on placing bets with them.

So, while the sign-up offers might grab your attention, it’s the long-term deals that often prove more useful to regular bettors, from weekly free bets to price enhancements and tailored specials, there’s usually something worth checking out once you’ve logged in to your account.

Two of the most popular promotions for existing customers are Bet Boosts and Bet Builders. These features have become staples across many major betting sites and are now key parts of their ongoing promo strategies. We'll cover both in more detail in the sections that follow.

To sum up, we have been in this business for many years, and it has always been the case that welcome bonuses offered the most value for UK punters. But now it would be fair to say that the promotions offered to existing customers are where the real profit can be made.

How Bet Builder Bets Work and Why Punters Love Them

A Bet Builder is a type of Accumulator that lets you combine multiple selections from the same event into one customised bet. It’s especially popular for football matches, where you might back a player to score, a certain number of corners, and both teams to receive cards, all within a single game.

Unlike traditional Accumulators that span multiple matches, Bet Builders focus on one fixture and allow more control over your bet. Many bookies now offer Bet Builder bets with added bonuses. Like free Bet Builder bets when you place a qualifying one or odds boosts on selected combinations.

These Bet Builder promotions give punters extra value, especially if they enjoy creating detailed bets based on team and player stats. Just remember, all selections must win for the bet to pay out, so Bet Builders are ideal for small stakes with the potential for big returns, especially when bonuses are applied.

What Are Bet Boosts and How Do They Work?

Bet Boosts are one of the most undervalued types of betting bonuses, offering genuine value with very little effort. They’re especially popular among matched bettors, who often lay the boosted bet on a betting exchange to lock in a guaranteed profit.

In simple terms, a Bet Boost increases the odds on a selected market, giving you the chance to win more from the same stake. These boosted odds are typically available on football, horse racing and are clearly displayed on the bookie’s site or app. It should be noted that an opt-in is rarely required, but there are often maximum stake limits on boosted bets. Bet Boosts offer excellent value and can be a smart addition to your overall strategy.

Free Bet Clubs

Free bets are awarded to the customers of a bookie for placing bets over the period of a week or a month. The more bets you place, the more generous the free bets. You may have to opt into the Bet club each week, but this is an attractive offer for existing customers.

Other Betting Offers

Place a Bet, Get a Free In-Play Bet!

Most punters will agree that the original sportsbook behind this offer would have to be bet365, and most punters would also agree that they are one of the only sportsbooks which could handle the volume of bets for an offer such as this.

The way it works is that a big football match is chosen by the sportsbook and a bet must be placed on the pre-match market (a market which is in place before the actual kick-off of the match). This then triggers the offer of a bet of the same size to be placed on the in-play markets once the match has started. The punter has to use his own money to place this bet, but if it loses, the amount in cash is credited to the punter's account.

In the early days of this betting offer, there were all sorts of problems due to the sheer volume of punters who were trying to place bets on the in-play markets, but as you would expect, bet365 have now ironed out all of these problems, and the offer runs extremely smoothly.

It should be noted that not all bet365 account holders are allowed to take advantage of this offer as it is invite-only, but it would seem that it is open to the vast majority of account holders.

It’s also worth noting that these betting deals can be unpredictable. You often won’t know they’re available until a few days before the football match, when a pop-up appears as you sign in and a message lands in your inbox.

Betting Promotions for Major Sporting Events

It stands to reason that more punters than usual are interested in placing bets when a big sporting event is taking place. The World Cup, Euro’s, Grand National, Cheltenham, The Majors in Golf, Grand Prix, are all examples of major sporting events and the bookies come up with all sorts of betting offers and promotions to tempt punters to place a bet.

In horse racing, for example, the Cheltenham Festival or “Cheltmas”, as it is sometimes referred to in the world of bookie bonus hunters. Four days in March of top-class racing with eye-watering Cheltenham betting offers to go with it.

Major football tournaments are the same – not just the World Cup and the European Championships but competitions from around the world, such as the African Cup of Nations and the Copa América. Whatever the sport, if it is a major event, the bookies will have lots of wonderful betting offers waiting for bettors to take advantage of.

Go to the Casino, Get a Free Bet!

If you’ve spent any time using online sportsbooks, you’ll know that most now offer casino, bingo, and a range of other games too. In order to entice their customers to sample the delights of the casino, for example, best bookies’ offers will be put in place place such as wagering £10 in the casino and receiving a free £5 bet to use on the sportsbook.

The hope is, of course, that punters will enjoy playing at the casino so much that they will make future deposits and head straight for the casino where they will go on to line the bookie's pockets!

At first sight, you may think that betting deals like this are just not worth bothering with, but that would be a mistake. If you can show discipline and just wager the required amount on a game such as blackjack in the casino, you can walk away with at least your investment intact and with the sportsbook bonus to look forward to.

As always, these casino offers can change from sportsbook to sportsbook so make sure that you are aware of the terms and conditions, but these are yet another offer which can prove to be extremely lucrative for the astute punter.

Hat Trick Heaven!

Another one of the best betting deals for the UK focuses on the first scorer market in certain football matches, more often than not the big televised matches.

The way that betting offers like this work is that a punter will choose a selection from the first goal scorer market and if that player does score the first goal and then goes on to score a second goal or even a hat trick, the pay-out is multiplied.

If the punter had placed his bet with a bookie who was not offering this promotion, he would have still walked away with a payout of £60.

As he took part in the hat trick heaven promotion though he will walk away with a very tidy profit of £180, so it does not take much imagination to realise how popular promotions like this are.

Two’s Up Is What You Want to Hear!

Other extremely popular offers are the two’s up football betting offers which are available at a couple of betting sites. With this offer, you back a team to win a football match, and if they go two goals ahead, the bookie pays out your bet as a winner, no matter what the final result is.

Even if your selection goes on to draw or even lose at the end of the match, the bet will still be paid out as a winning one. As you would probably expect, bet365 are the forerunners of this hugely attractive bet, but the strange thing is, many punters don’t even know about it until they log into their account, only to realise that their balance is more than they thought.

There are many ways to take advantage of this bet, it could be used as an added extra, or it could be utilized by placing a bet and laying the same bet at a betting exchange in the hope that the selection goes two goals up and you will benefit from what is an effect a winning bet.

A Rapidly Changing Marketplace

It would be fair to say that bookmakers are constantly looking for ways in which they can tempt new customers as well as offer incentives for existing customers to continue to place bets. It goes without saying that this is exciting news for punters and the opportunities to take advantage of the various betting promotions in the UK are endless.

Here at Bestbettingsitesoffers.co.uk, we take the time to sort out the wheat from the chaff so that you are presented with the very best of the best and you will be able to concentrate on making money as opposed to worrying about the reliability of a particular sportsbook.

It is not uncommon for the betting account offers to be more or less, and when you take into consideration how many sportsbooks are out there and actively looking for your business, it would be rude of you not to take advantage of their generosity, don’t you agree?

As long as you take a few simple steps before you get involved such as taking a look at the terms and conditions associated with an offer and making sure that the sportsbook is licensed and regulated by the UK Gambling Commission to confirm its reliability, you really cannot go far wrong.

Betting site offers look like they are going from strength to strength, and for anyone interested in making money from them, the world really is their oyster at this point.

Jump in Before It’s Too Late!

You often hear the scarcity factor thrown about in just about every industry that you can think of, and whilst bookies offers for newcomer it is you like to call them, look like they are going to be around for a very long time, if you see one that you like the look of, don’t leave it too long before you sign up because free bets bonuses do change on a regular basis.

For instance, if you take a look at some of the betting offers, which are around at the moment, you will probably agree that they are looking quite attractive. Some punters make the mistake of waiting for a big sporting event to take place in the hope that the online bonus from the various sportsbooks will increase.

Unfortunately, though, this is rarely the case because punters will want to open an account anyway, simply so that they will be able to place a bet, so the bookmakers don’t need to increase their sign up offer.

It would be, therefore, advisable to open an account to take advantage of the betting welcome offers, as well as the many reload bonuses which will be offered to you over the coming weeks and months.

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